Inside The Growth Room of Faustine Benedict, Performance Marketing Manager at 99.co

Faustine is a Performance Marketing Manager at 99.co. Previously Growth Lead at Aspire and Digital Marketing Manager at UpCode Academy.


Faustine Benedict, Performance Marketing Manager at 99.co

Say "Hi" and connect with Faustine on LinkedIn



1) To kickstart, could you share about your current role, what the company does and a bit about your career background?


Hi there, I am Faustine. I am a Growth Marketer in Singapore with over 4 years of experience specializing in scaling acquisition for startups. Under my leadership, I have successfully acquired a total of over 550k users, varying from E-commerce marketplaces, FinTech, and property marketplace startups.


Currently, I am working as a Performance Marketing Manager in 99.co where we help millions find their dream homes by building the simplest and most trusted property marketplace for Southeast Asia. Our team drives paid traffic and acquisition via online marketing platforms - Google, Facebook, YouTube etc.



2) Can you describe what your typical workday looks like?


A typical workday in 99.co starts with our daily stand-up submitted on slack. The structure is that we’ll jot down any blockers, what we plan to clear for the day, and what we have cleared the previous day. It helps to set the tone for the day and keeps me motivated to clear my tasks!

Depending on the day of the week, the week is divided to have deep-work or meeting days. For deep-work days, we’ll be able to work without distractions (a.k.a meeting or huddling). For meeting days, the team can focus and enjoy a productive catch-up without having to worry about completing our tasks.



3) What does personal growth mean to you?


As a 99-er, I will use the company’s culture - Kaizen - to represent personal growth. Kaizen is where you strive to grow just 1% everyday and by the end of the year you would have leveled up 3,678.3%! It reminds all of us that every small step counts and that everyday is an opportunity to grow and level up!



4) Is there a habit you consciously exercise to ensure you achieve your ideal personal growth?


Yes! It is so important to make it into a routine so that it becomes a habit. Lately, I’ve set aside every Saturday morning to do some self-learning. I have subscribed to Masterclass for months now and have yet to successfully find time to finish up a single curriculum (p.s. 99.co paid for my annual subscription), which is why it’s important to set a routine.



5) What does it mean to grow in your career? How do you measure your career growth?


I love the quote “Not moving, but growing” - you might not be moving, but as long as you’re growing, that's all that matters. On top of the yearly retro session held in 99.co, I put in the effort to reflect on how much I have grown in my role and career every quarter. There are two ways I choose to measure my career growth: product and professional growth i.e. Ensuring that the product under my care is performing and that my team members are also growing alongside me.



6) Aside from your full-time job, is there anything else you like to do outside work?


Work-life balance is so important! I feel that you need that to thrive both professionally and personally. I enjoy going cafe-hopping, taking/editing videos and reading self-help books to destress.



7) Are there any books, podcasts or apps that have been helpful for your growth?


I enjoy reading self-help books and my favorite books to reread are Obstacle Is the Way by Ryan Holiday and Start With Why by Simon Sinek. I have other recommendations depending on what kind of category you’re interested in below:

Self-help

Growth Marketing

Management









8) Any tips you’d like to share for those who are looking to venture into similar roles?


Start somewhere! I started venturing into digital marketing by joining my first start-up as an intern and was lucky enough to be converted full-time. I learned so much as an intern and it was such a valuable experience.



9) Finally, what is the one quote you always live by?


“Enthusiasm is common. Endurance is rare.”



 


Interested to join 99.co's team?


They are hiring! Check out their open roles.



 


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