Inside The Growth Room of Jezreel Castro, Marketing Communications Lead at Artichoke

Jezreel Castro is a Marketing Communications Lead at Artichoke. Previously experienced working at APAC Effie Awards and Cedele

Jezreel Castro, Marketing Communications Lead at Artichoke

Say "Hi" and connect with Jezreel on LinkedIn

1) To kickstart, could you share about your current role, what the company does and a bit about your career background?

Thank you for allowing me to share my story!

I recently started a new role as the Marketing Communications Lead at Artichoke (the least authentic middle-eastern joint you can find in Singapore) and Small’s (Chef Bjorn Shen’s R&D kitchen that is currently serving ‘Doughmakase’).

I have been in the F&B industry for about 5 years. Prior to that, I was with APAC Effie Awards where I was exposed to outstanding marketing communications work submitted by both in-house brands and agencies in the market to the marketing awards show.

2) Can you describe what your typical workday looks like?

I usually start the night before. I make a quick task list for the week and go through that the next day.

After breakfast, I will check in with the team and add any other tasks that come to mind. Then I go through my list and put them in order of urgency. This helps set the tone and the direction for the week and also helps me be accountable for my time.

3) What does personal growth mean to you?

At the moment, personal growth to me means growing and thriving into my current season of life.

This year my goal is to focus on being in the present. There is a time for everything: rest, upgrading, hustling and, sometimes going out of that comfort zone to do things you thought you’d never see yourself doing.

I grew up in the hustle environment thinking that’s the only way I get to earn the space I occupy. But I realized my worth is more than that, and it’s okay to go at a pace that’s different from others.

4) Is there a habit you consciously exercise to ensure you achieve your ideal personal growth?

Asking for help.

I’m not perfect at it because I fall back into a default mode of not wanting to bother anybody else, but it’s good to keep in mind in any situation. Don’t be afraid or shy to ask.

5) What does it mean to grow in your career? How do you measure your career growth?

Growing is trying new things, even though I think I wouldn’t be the best at it.

I think society easily measures career growth with promotions, job changes and life updates on social media. But I’ve found that when I’m able to pass on my knowledge or skill to somebody else is when I’ve achieved growth. Again, I may not be the best at it still, but I’m definitely better than when I first started. That confidence to teach somebody else is usually a marker for me.

I also keep a list of things that I’ve done each year that helps me keep track of what I’ve been busy with. It’s good to look back on things that I’ve done before to remind myself of how far I’ve come.

6) Aside from your full-time job, is there anything else you like to do outside work?

I like to dabble in many things!

Over the pandemic, I started a soy candle business called @staywickedsg. I found the practice of combining art and science therapeutic and fun.

I’m also currently taking my part time degree in Digital Marketing, exploring bouldering with friends, mentoring a small group of young ladies entering the workforce or university life, and watching anything crime drama related

7) Are there any books, podcasts or apps that have been helpful for your growth?

Youtube and Google.

There are a lot of great and free resources from reading materials and online video tutorials that can provide specific insights as long as you know what to look for!

8) Any tips you’d like to share for those who are looking to venture into similar roles?

Speak with people within the industry or job scope you’d like to explore to get more insights. You might be surprised with wisdom you’ve not heard before.

Also, I wish somebody had told me this before, but don’t self-reject! Apply for jobs even if you don’t meet all of the requirements listed. There are some companies that are willing to train and even send their employees for courses on skills that they may lack or have an interest in.

9) Finally, what is the one quote you always live by?

"There’s an opportune time to do things, a right time for everything on the earth.”


Artichoke is hiring Front of House positions!

They’re looking for massive food junkies that can fill their full time and part time Front of House positions at Artichoke! Reach out to


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