Inside The Growth Room of Maelyn Jean Inocencio Lagman, Marketing Executive at Ohmyhome

Maelyn Jean Inocencio Lagman is a Marketing Executive at Ohmyhome. Previously a part-time content writer while studying in university

Maelyn Jean Inocencio Lagman, Marketing Executive at Ohmyhome

Say "Hi" and connect with Maelyn on LinkedIn

1) To kickstart, could you share about your current role, what the company does and a bit about your career background?

I’m so stoked to be part of this series, so thank you for the opportunity. It’s only been about a few months since I became a Marketing Executive, actually. I’ve been a content writer since I was interning while attending university, but was also exposed to other facets of marketing and communications. As a Professional Communications graduate, I'm trained in all facets of communication, from social media, public relations, internal and external communications, B2B and B2C marketing, advertising, copywriting, etc. Luckily, everything I learned in school, I was (and am) able to practice in my work.

My specialty has always been with words. I’ve always loved reading and, in secondary school, found I had the gift of the gab (probably from watching movies and TV shows since I was little). So I thought it natural to pursue writing as my career. I saw no other option.

Thanks to my Marketing Manager at Ohmyhome, Lexy Leong, I realized I had always been doing more than writing. I was managing projects on my own, from ideation to execution, and so she pushed me to seriously consider changing my role so it would encompass everything I was handling. And it felt good — to be seen and supported like that. So we fought for it, and here I am.

Ohmyhome is an award-winning and leading PropTech start-up in Southeast Asia, with presence in Singapore, Malaysia and the Philippines. We offer end-to-end services to home sellers, buyers, tenants and landlords — from a free DIY app to agent services, as well as home renovation, legal conveyancing, and mortgage.

My day-to-day work involves mainly copywriting, editing and a bit of creative direction as I’m in charge of planning, managing and executing online and offline marketing campaigns, and lead all efforts for (but not limited to) the Ohmyhome blog, social media (Facebook, Instagram and LinkedIn), EDM, web and OOH advertising.

Some additions to my job scope as a newly-minted Marketing Executive include being more actively involved with the development of marketing strategies, analyzing KPIs and reporting them to stakeholders, and engaging in community engagement (mainly forum marketing discussions) to generate leads and backlinks in relevant interest groups (real estate, parents, investors).

2) Can you describe what your typical workday looks like?

I usually start with a Teh C and some sort of pastry in the morning. It used to be coffee, but it just heightened my anxiety, so I switched to tea. I can’t miss this because if I miss breakfast, my brain won’t start up.

Then I usually tackle the most urgent task on my to-do list, which is either planning, writing or editing content for the blog, social media, or community engagement. This can fill up my whole day, adhoc requests from Lexy, team, or stakeholders notwithstanding.

There are a lot of conversations going on at one time too, as our marketing team handles various projects at one time, and depending on what the major campaign is running, then it’s pretty much always all hands on deck for all projects at all times. When we used to mostly work from home, we’d have quite a bit of impromptu calls or huddles on Slack so we’d stay aligned on the strategy, goal and direction.

In between, I usually sneak in a quick snack time. (Shhh, this happens more often than I’d like to admit. I’m a muncher when I’m thinking. Or sitting. Or simply existing.) I either get an iced coffee (iced = less strong, right?) or fruit juice (bleh, more like Bubble Tea) with anyone from the team, or I raid the company pantry. Milo is a fan favorite, so I always take one if it’s in the fridge.

3) What does personal growth mean to you?

Personal growth to me means healing my internal framework of myself — my identity and value. That means accepting who I am, my body, mind, soul and spirit wholeheartedly, and allowing myself to change and grow. To be comfortable with my capacity being stretched and stepping outside of my comfort zone, like trying new things in my life, career or relationships. To be okay with not being okay and that I’m a work in progress. And to also open myself up to receiving love from my friends and family. I used to close myself off from people’s love and support when I knew, deep inside, that I desperately needed their help or affection. With my mom’s passing, I’ve been able to release some of my inhibitions and actively share my struggles and seek help from my friends and family.

4) Is there a habit you consciously exercise to ensure you achieve your ideal personal growth?

I constantly remind myself “It’s okay” or “It will be okay” so that I can stop overthinking. Que sera sera: whatever will be, will be. And it will be okay.

5) What does it mean to grow in your career? How do you measure your career growth?

Right now, I measure growth by the skills that I’m learning and my attitude towards working. It’s not so much about the results, but my perseverance and grit to get things done despite the challenges or stress that may arise.

6) Aside from your full-time job, is there anything else you like to do outside work?

I really want to study again. I’m planning on taking my Masters in the next few years, though to study what, I’m not yet sure. I’m interested in a lot of things, so it’s hard for me to choose, but I’m leaning towards English Literature or Business Management. I also want to try out ToastMasters to brush up on my public speaking, and theater. I’ve loved acting on stage and on camera, and would really like to pursue that as well. And of course, anything to do with books. Read them, buy them, talk about them on the Internet — start a YouTube channel, maybe?

7) Are there any books, podcasts or apps that have been helpful for your growth?

Mosaic’s Battle Ready podcast has been so refreshing in their exchange of thoughts and ideas, especially as people of faith. I follow a lot of comics in the U.S. as well — I just think their minds work so fast and so wonderfully. I would definitely recommend Bobby Lee’s TigerBelly with his girlfriend, Khalyla, and his Bad Friends podcast with Andrew Santino. Andrew Schulz is also another master of wit, and his podcast Flagrant 2 is amazing. Of course, there’s Joe Rogan. Listening to these podcasts you’ll learn how to think about topics from a different perspective, how to engage people in conversation, how to be funny (mainly from how they banter) and how to be confident in yourself and your thoughts/ideas.

Most of the books that have defined my growth — in reading and writing — would be The Secret History by Donna Tartt and anything by Zadie Smith.

8) Any tips you’d like to share for those who are looking to venture into similar roles?

Be open-minded and say yes to everything for at least the first few months. Get your feet wet in every area of marketing or communications and you’ll learn the tricks of the trade pretty quickly. It’s not so complicated. If you can find a mentor, latch on to them like a leech and squeeze them for information, tips and guidance. Be a sponge, basically. Always be in the position of learning and also unlearn the unhealthy habits or thoughts you’ve previously formed about a certain role, company, industry, task or work style.

9) Finally, what is the one quote you always live by?

"Just show up."


Ohmyhome is actively hiring!

There are available roles in sales (property agents), marketing, tech and customer service! You can find everything in Ohmyhome careers page.


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