Inside The Growth Room of Raihan Ridwan, Associate Account Manager at Google

Raihan Zahirah Mauludy Ridwan is an Associate Account Manager - GCS SBS Scaled at Google. Previously Regional Partnership Manager at TikTok.

Raihan Ridwan, Associate Account Manager at Google

Say "Hi" and connect with Raihan on LinkedIn

1) To kickstart, could you share about your current role, what the company does and a bit about your career background?

Hi, I’m Raihan Ridwan! I am currently working as the Associate Account Manager at Google Indonesia, a giant technology company which owns search engines and more than 70+ products in the market. My job is at the intersection of partnership, account management, sales, and digital marketing. My responsibility would be helping businesses go digital, unlocking their potential, and supporting them to achieve their business growth through Google Ads solutions.

2) Can you describe what your typical workday looks like?

  • Manage the book of business consisting of various client portfolios from diverse verticals (Google ecosystem including YouTube) including pipeline management, account management, and partnership management meanwhile directly reporting to the country head

  • Develop quarterly account plan, business, and product growth goals for SMB and mid market clients

  • Conducting the sales cycle starts with prospecting, customer outreach, pitching, solution implementation, and performance evaluation

  • Collaborate with cross-department such as B2B marketing, product partnerships, industry research, etc, in identifying the growth driver, deliver outstanding customer sales experience, support account optimization, and helping the client in achieving their business and marketing objectives

3) What does personal growth mean to you?

  • Tree: Imagine that we are a tree. We should know how important it is to find the right environment that could provide us with enough sun, water, and soil that could support our growth. Just like humans, we should know what would be the ideal environment for us that could provide us with the right people, right opportunity, and right tools at the right time in order to get a personal growth where eventually it can lead us to become a useful person that could benefit the people around us.

  • Candle: As a candle, we should have the matches that could provide heat which eventually produces a fire which glows like a rockstar. Just like humans, we should be able to find our “right quick wins, right people, and right tools” so we can stand out among the others.

  • Cup of water: As a cup of water, we should realize that our cup will not always be filled by itself. There might be other cups which pour water into our cups. Just like humans, we should be humble and always eager to learn from others.

4) Is there a habit you consciously exercise to ensure you achieve your ideal personal growth?

  • I always use 7Habits by Stephen Coveys where it provides me great tools and steps in having an effective life and ensuring that I can achieve my personal growth.

  • Having the right mentor is also important to ensure that I can have additional perspective and insights from people who are experts in the field. I always use my free time to have 1:1 mentorship with various VPs from prestigious companies.

  • Create a “quarter learning plan”, apply the “knowledge hunter” mindset, and become a lifelong learner as advancing in personal and professional areas requires extensive knowledge and experience. Track our quarterly learning goals, timeline, tools, platform, KPI, impact, cost, and progress itself.

  • Apply “growth mindset”

5) What does it mean to grow in your career? How do you measure your career growth?

Personally, career growth means when we are able to perform our job really well; get outstanding and excellent performance review results; receive awards and recognitions from the company; able to communicate with levels and segments; and when my leader trusted me to perform my job by giving me full autonomy.

To be honest, I measure career growth in terms of promotion, position, job-level, and salary. Those things should align with how big my contributions are for the company; how many projects that I handle; how impactful am I for the company, industry, clients, and communities; how can I support my team to ace in their job; how advanced my knowledge is; and am I deserved to be called as an industry thought leader.

To achieve and answer these things, indeed, there is a need for extensive “flight hours”, knowledge, and experience. In terms of the tools, I usually create a “career goals masterplan” which consists of IKIGAI, KPI, goals, tools, and progress.

6) Aside from your full-time job, is there anything else you like to do outside work?

I am currently working as a mentor in several organizations/companies both paid and unpaid as giving back to the people is my passion.

Aside from being a mentor, I also always use my free time to have mentorship with various VPs in Indonesia to learn from them and expand my network as my leader encouraged me to do so.

In terms of physical activities, I’d like to participate in cooking/baking class, painting class, and play several sports such as tennis, swimming, golf, and do my usual gym schedule.

If I have enough free time, Netflix is my destination to reduce my stress and have a short getaway from work.

7) Are there any books, podcasts or apps that have been helpful for your growth?

  • 7Habits by Stephen Coveys

  • GRIT: The Power of Passion and Perseverance by Angela Duckworth

  • Ikigai: The Japanese Secret to a Long and Happy Life by Francesc Miralles and Hector Garcia

8) Any tips you’d like to share for those who are looking to venture into similar roles?

For those of you who want to enter a similar role, try to hone your skills as soon as possible especially stakeholder management, relationship building, public speaking, and problem solving; cultivate things that you need to do based on tips that I have mentioned before; and don’t forget to evaluate whether the role is match with your expectation or not as finding a meaningful and right career is not as easy as picking a strawberry.

9) Finally, what is the one quote you always live by?

"The sea out there is vicious, but if we can control our ship well then we can get through to the destination. Indeed, a silent sea never creates a great sailor."


There are open roles available at Google Jakarta, Indonesia

Search the hiring roles at Google''s Career site!


Before you go...

Have you been inspired by someone's growth journey recently? Nominate them (or perhaps yourself) to be featured in The Growth Room!

We're always on the lookout to improve for the better. If you have any kind words of encouragement to share, please share your feedback with us.

Lastly, we wanted to thank you for spending a few minutes of your day here at The Growth Room. Just a reminder that you are appreciated *hugs*