Samuel Cheong is a Digital Marketing Specialist at Content Chemistry. Previously Head of Sales at Colony Coworking.
1) To kickstart, could you share about your current role, what the company does and a bit about your career background?
That’s a really power-packed question to start with, but here goes. :)
I’m Samuel, a Digital Marketing Specialist at Content Chemistry, a HubSpot partner and digital marketing agency. We help startups and scale-ups who want more leads and customers by helping build their sales and marketing engines.
My role requires me to be an all-rounded marketer which I see as a little bit of science and a little bit of art. I get to be creative and analytical, which means I exercise both sides of the brain!
Practically speaking, I’m an account manager for my clients on one hand, and on the other hand I’m the digital marketer responsible for everything from writing ebooks, building Facebook/LinkedIn/Google ad campaigns, creating landing pages, designing workflows, etc. We also specialise in HubSpot, which is a CRM platform.
Here’s how I describe what I do for clients; I put on my safety goggles, wade into mountains of spreadsheets and tech stacks, and build a beautiful sales and marketing engine in HubSpot. The result is better visibility of their business, a fine-tuned inbound marketing engine that generates leads, and sales.
I’m originally from Kuala Lumpur before making the jump to Adelaide. My background has been a mix of sales and marketing roles. One of my first roles in marketing was with a financial services startup that was part of the Tune Group. I then ventured into sales primarily with Reapfield Properties, a real estate agency, before joining Colony Coworking, a luxury coworking space. Since moving to Australia, I’ve decided to go all in as a digital marketer as it offered me lots of growth and career opportunities. A cool little fact is that HubSpot Academy’s course in inbound marketing was what led me down the path to become a digital marketer and also HubSpot specialist.
2) Can you describe what your typical workday looks like?
Our team is fully remote, and so our day starts with a team huddle in the morning. Nothing like a morning Zoom call to start your day.
We manage all our projects and tasks on Monday.com so that’s usually the first tool I’m in. I’ll start by lining up all my tasks for the day and time block in my calendar. I’ll then go through email, just to make sure I clear the decks before I get into it.
Overall, the day is pretty predictable once it’s set up. Then it’s all about time-blocking and doing some deep work. The actual grind of the day is quite varied, from zoom calls to wading in various tech stacks and problem solving.
I love that I get to work remotely & from home which gives me time to cuddle my kids or just have lunch with my wife.
3) What does personal growth mean to you?
I’m obsessed with the idea of slow growth. Give water enough time and it can carve out the Grand Canyon. That to me perfectly describes personal growth; a steady process of change. It also means that you have so much potential left to uncover.
A quote by Bruce Lee comes to mind. ”Mind like water”. I wonder if he was describing the growth mindset?
Personal growth means being fluid, adaptable, and on a continual process of moving forward. It’s a never-ending process, but a worthy one.
4) Is there a habit you consciously exercise to ensure you achieve your ideal personal growth?
For me, the one habit I’m honing every day is a writing habit. A good quote I’ve come across from Julian Shapiro is “Writing is the act of thinking slowly on with the help of paper”. Writing helps me clarify my thoughts and challenges my own ideas.
I personally prefer typing, but I’m also working towards building a journaling habit. All the great people I’ve looked up to have a journal.
5) What does it mean to grow in your career? How do you measure your career growth?
This is a question that’s been on my mind very recently, so thanks for asking. I’ve switched over to marketing from sales and because of that I’ve had to rebuild my career and network from scratch ever since I moved countries. While I’ve never thought about being a career specialist for e.g. becoming a digital marketer, I think growing my career means continually opening myself up to opportunities that stretch me enough to grow.
On career growth, I picked this up from David Fallarme, which I think it makes alot of sense. He talked about building career currencies in 3 areas — skills, audience, and network. It is a very useful framework to not only help you measure your progress but also helps you chart your growth.
6) Aside from your full-time job, is there anything else you like to do outside work?
I’ve got 2 girls below 5 years old. So they keep me busy playing UNO cards or just random dancing along with Bluey or the Wiggles. Other than that, love watching a good series on Disney+ or Netflix.
7) Are there any books, podcasts or apps that have been helpful for your growth?
It’s hard to recommend books because there are so many great ones, but some great books I’ve read last year were:
Show your work by Austin Kleon
Ride of a lifetime by Bob Iger
Psychology of Money by Morgan Housel
I’m currently reading Storybrand by Don Miller. I would also love to get another biography read this year and I’ve got Will Smith’s one on my list. Anything by Seth Godin or Jim Collins are really great to have on your bookshelf.
So many great podcasts I’ve subscribed to, but my favourites are some very practical ones like The Futur with Chris Do, interview format with top performers on The Knowledge Project with Shane Parrish and story-driven shows like Revisionist History with Malcolm Gladwell.
8) Any tips you’d like to share for those who are looking to venture into similar roles?
If you’re finding it hard to break into a new role in marketing, especially if you lack the experience, start developing expertise. I wrote about it recently on LinkedIn, but to develop expertise you really just need to define and area and go deep into it.
If you want to be a marketer, choose an area that’s broad enough (for example, content marketing) and then go deep into learning. The best way is to connect with experts and ask really good questions. Start being a student of the topic and then start writing about it to develop your expertise, or even launch side projects to learn.
Writing and putting your thoughts online increases your surface area for luck and opportunities. If you put stuff out on the internet, opportunities will come to you.
9) Finally, what is the one quote you always live by?
A quote that came to mind recently is something that I try to live by. It’s by an old english theologian, John Wesley:
Do all the good you can
By all the means you can
In all the ways you can
In all the places you can
At all the times you can
To all the people you can
As long as you ever can
Are you a Digital Marketer based in Australia?
Content Chemistry is hiring! An ideal candidate should have:
2-4 years' experience in digital, marketing, hospitality, customer service or a related field (but they’re most interested in attitude, approach and culture fit)
an expertise across account management, client services, SEO, Google Ads, Facebook Ads, LinkedIn Ads, HubSpot, content, copywriting, social media, analytics and account management
If you are a self-starter and quick-learner who care about detail, data, client relationships and getting stuff done, apply today!
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